Utah
Personal Branding 2.0
I had the pleasure, today, of attending a great, healthy discussion and training on Using Technology in Personal Branding presented well by Jason Alba, jobseeker advocate and founder and CEO of JibberJobber, an online tool to help you actively manage your personal network–CRM style.
He videotaped the event, so I expect to see something online soon about it. Great stuff.
I will note that the training happened after the weekly meeting of a very sharp executive networking group that meets weekly from 8:00am to 9:30 at 625 East 8400 South in Sandy, Utah (in the South East corner of the LDS Chapel there).
Some quick notes about Personal Branding:
- Developing your personal brand is not new.
Any one person who stands out from the crowd can be defined by their personal brand. Their brand may not be large or influential on a global scale, but it can be infinetly influential upon the people they know and the people that respect them. - Someone referened Lee Iacoca a man who clearly understood the power of a personal brand (apparently evidenced by changing his name from “Lido” to “Lee” to allow an easier pronounciation of his own name)
- Shel Israel, co-author of Naked Conversations, noted how Steve Rubel’s departure from CooperKatz to Edelman PR is an indication of how Rubel developed his own brand thanks to his blogging efforts (among other things–surely), something that belongs to Rubel–not his employer (although his current employer, Israle notes, absolutely benefits from the attention).
- Very strong personal brands even associate people with the superstars in that field. As human beings, we like “people”, so we associate things with people–either people we experienced something with (i.e. will you ever forget who you were with on September 11, 2001?) or the people who come to define a certain activity.
For example, if I say “News”, “Politics”, “Golf”, “CEO”, “Boss”, or even “Family Member” you will probably associate a person with all of those keywords.
- People with the highest personal brands also demand the highest salaries (and greatest requirement to maintain it). One peek inside the life of a strong personal brand like Jennifer Lopez, and you will see what I mean.
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Tags: Attracting Talent, Blogging, Cool Tools & Apps, Events, Job-search Tools & Tricks, Social-Networking, Solutions Portfolio, The Changing Job-Market, Trends Discussion
3 comments for “Personal Branding 2.0”
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Yo Rob, thanks for this post - this concept is so intriguing to me because when I was at my last job the last thing I was thinking about was “my personal brand” - I was all about my companies brand! And after getting laid off I realized that I didn’t give a rip about that company brand I had worked so hard to build, and my brand was non-existent.
I think with some of the newer technologies people will be building their personal brands more, showing their breadth and depth in a way that we couldn’t do before. Some of the entries that I have in the blog carnival speak to this, I can’t wait until the 6th to post them! This post http://www.jibberjobber.com/blog/archives/149 allows you to see one that I’ve gotten from Phil Windley… very awesome (see how he refers to personal brand in there?)
I was lucky, I was born with my personal brand. My last name growing up was “King” and I have to say that it has always been a huge influence in how my parents treated me “princess” and how I want others to be treated like royalty (not in a snobby way), but in a cherished, sweet way. When I developed my company name, initally it was Princess Sweet, so people called me that at the competitions locally and nationally and then it just was a natural fit for my blog title, I’m just thrilled no one else took it before me. http://www.startupPrincess.com Thanks for your cool post. I’ll be back!
Please i need to have you as a research partner on my field.