Building Blog Traffic

Technical Recruiter at Omniture; passionate about leveraging technology to improve people’s lives

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By Robert Merrill ⋅ August 23, 2006 ⋅ Post a comment

Disclaimer:

I am NOT an “A” List Blogger.
I have yet to get an all-expense paid junket to Bali in exchange for dropping someone’s name in a blog-post.

But, I have built a fairly stable set of blogs and traffic to them (some of them) and it’s not that hard to do, if you “get it”. I emailed some tips to Dave Mendoza (LinkedInjunkie andblogger atSix Degrees from Dave)the other day and have already told a few people about them as well and figured (duh!) I should blog it, too. So, here are my unsolicited tips on building consistent blog traffic:

Consistent traffic is a long-tail kind of a thing. The keys I have found are simple:

Blog only about stuff meaningful to you.
Hone your focus around a set of topics, but don’t be afraid to let ‘er rip when you’re fired up about something.

Answer only SOME of the questions.
Nobody comments on a blog post where everything is “finished”. Give them something to arguewith you about.

Take sides (see above).
Start your blog post (or comment on someone else’s post) with “I don’t agree with…”

Comment-A-Lot
Leaving short, meaningful comments on five other people’s blog posts may be better than writing one of your own.

Links:
- Lots of links IN your posts (to your and other people’s posts) will trace people back to you.
- Lots of links TO your blog from other people and websites.

Now, after I sent this, I realized that this assumes that your blog has been submitted to (and is being indexed by) Google, Technorati, and all the Ping-O-Matic family of websites.

What have YOU done to build your blog’s traffic?

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