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Yahoo HotJobs to Crawl for Free Ads

By Robert Merrill ⋅ July 20, 2005 ⋅ Post a comment


Editor & Publisher relates the news that Yahoo will begin supplementing HotJobs‘ paid job ads with free ads scraped from corporate websites and, presumably, other locations:

Online powerhouse Yahoo.com recently announced the bold but potentially contentious decision to beef up the job listings on its HotJobs section by copying ads off of other Web sites.

The new initiative will use Yahoo’s Web crawling technology to “scrape” job listings from employers’ Web sites and others and deposit them in its own database. Users will then be able to browse or search through a wider variety of listings for free.

Yahoo says this is to provide a better user experience, and I can see how that will be true. More stuff in one place to keep their users loyal. many companies and job searchers use one board exclusively, unless some other element (like a link from a friend or recruiter) causes them to surf to other sites.

I can also see (and the article mentions this) how this is a direct result of competition and the realization that job-searching as we have known it, it about to change–again, very dramatically. Search services and tools are leaping out of the woodwork. Usability and convenience are the keys. Don’t box me in to your service, job-seekers say, and (Monster) stop selling my email address!

Since the day I found Indeed.com, I’ve loved it. SimplyHired is excellent as well. Also, in my opinion, Craig’s List has driven his Grassroots-powered Muscle Car right onto the lawn of the big boards and peeled out a nice, gaping hole in the landscaping.

As I said the other day, there’s an economic goldrush coming (again). It’s just a matter of time. But just like the last one brought an incredible, vast array of new technologies, I think the next one will be fueled by technologies that encourage, or closely replicate, the human interaction we all rely on and respond to. If I were left to predict, the next killer apps for job-seeking, although there will be plenty of technology involved, to the end-users they will be High-TOUCH, and not so much High-Tech.

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